• Misrepresenting that goods or services have certain quantities, characteristics, ingredients, uses, or benefits;
• Misrepresenting that goods or services are of a particular standard, quality, grade, style, or model;
• Using any other deception, fraud, false pretense, false promise, or misrepresentation in connection with a consumer transaction;

Consumers who are harmed by violations of the Act are entitled to damages for each violation in the amount of their actual damages, or $500, whichever is greater. Further, if the violation was willful, consumers may receive up to three times the actual damages sustained, or $1,000, whichever is greater. Additionally, the Act provides that the merchant who committed the violation must pay the consumer’s attorneys’ fees and court costs.